Use the following template to create
your company's e-mail newsletter. You don't need to include all of these items
every time you send out your newsletter; they are provided as examples of the
kinds of things you can include.
Peters Construction LLC Newsletter
Visit Us At petersconstucts.samsbiz.com
What's New
At Peters Construction LLC
This is the information
that readers will see first, so use this space to promote whatever is most
important to you at the moment. You may want to announce a new service you're
offering; an upcoming sale, anniversary or other special event; or an award or
honor your company has received.
*******************************
Did You Know?
Write a brief article that explains a
service your business offers and shows how it can benefit your customers. For
example, if you own an auto repair shop, you might want to write an article that
explains why regular oil changes are important for maintaining a car's
condition. A doctor might include an article that explains the latest
developments in flu shots and how these shots can prevent illness. A graphic
artist could explain why an attractive business logo is important and how it can
improve a company's sales.
If you send your newsletter weekly, your article
should be a maximum of three paragraphs long. This ensures that readers won't
feel overwhelmed by getting too much information. If your newsletter goes out
less often, you can double or triple that length.
The goal of this section is to convince readers that they
need a particular service and remind them that you offer it.
**********************************
Peters Construction LLC Success
Story
In this section,
explain how a customer benefited from using your service. Whenever a customer
gives you positive feedback, ask if they would be willing to write a short
paragraph explaining how your company helped them and why they liked your
service. Or, you may prefer to interview satisfied customers and write the
paragraph yourself. For example, if you're an accountant, you might interview a
customer who had saved a great deal on her taxes thanks to your tax preparing
services. If you're a consultant, interview a client whose business increased
profitability as a result of your help.
The goal of
this section is to show readers that other customers have used your services and
been very happy with the results.
*******************************
How To
In this section, explain how readers can
perform a task related to your business by themselves. Often, this information
can be presented in the form of a checklist. For instance, if you're a travel
agent, you could include a checklist of items to pack for a short business trip.
A dentist could write an article explaining how to floss properly. A Realtor
could include a checklist of the steps involved in preparing a home for an open
house.
The tasks you explain should be relatively simple, so that readers
will not feel overwhelmed with information. Keep this section a maximum of three
paragraphs long.
Although
the task you explain should be related to your business, it should not be a
service your business offers. For instance, if you own an automotive service
business, don't explain how to do an oil change. You don't want to show
customers how to do without you! The goal is to provide useful information that
helps them do things better. This shows them you have their best interests in
mind, and makes them more likely to turn to your company when they need
professional help.
***********************************
We're Here To Help
%%company_name is here for you. If you
have questions or comments about our services, or want to know how we can help
you, please call us at 303-437-2383 or e-mail us at peters.fam@comcast.net.
*********************************
More Great Deals From
Peters Construction LLC
Link this to an appropriate
page on your site, such as your Store or a "Special Offers"
page.